The Iron Son of Man apparels Pty Ltd aims to create and embrace the diversity of art through textile, to advocate the language fashion speaks, expresses character through styling and honor the all the African diverse cultures through the rebranding of our clothing. The company also tells stories of art through fashion shows and films in the name of expressing the beauty of the cultures and style through apparels. It also fuses late western classic with street wear culture through futuristic designs that expresses the modern lifestyle and the trends.

The Iron Son of Man store  will be selling designs made from the Iron Son of Man Apparel Pty Ltd and other South African brands designs by South African Designers. It also offers image consultation on client-based demands.